NBA's League Pass
The NBA originally approached MaybeForYou to help create an engaging online streaming application: League Pass Broadband. Based on its success, the next season they came back to our team to assist them with the strategy, user experience, and UI design for bringing the application to a suite of Connect TVs.
With plenty of experience designing for digital displays, this particular project presented the unique challenge of designing for devices that had yet to be introduced to the US market. Moreover, an aggressive production schedule for five different platforms didn't allow room for trial and error.