Michael Hagel
NBA's League Pass Application

NBA's League Pass

The NBA originally approached MaybeForYou to help create an engaging online streaming application: League Pass Broadband. Based on its success, the next season they came back to our team to assist them with the strategy, user experience, and UI design for bringing the application to a suite of Connect TVs.

With plenty of experience designing for digital displays, this particular project presented the unique challenge of designing for devices that had yet to be introduced to the US market. Moreover, an aggressive production schedule for five different platforms didn't allow room for trial and error.

Roles on the Project

  • Research & Strategy
  • User Experience
  • Creative Direction
  • UI Design
  • Project Management
NBA's League Pass UI Assets

We immediately began working with the team at NBA Digital to define the features and functionalities of the application and determine the experience they wanted to create for their fans.

Working closely with their internal team, I helped create a series of wireframes and user flows that could be prototyped to ensure the solution accomplished their goals and was as streamlined as possible.

After rapid prototyping and testing, we arrived at the correct strategy and I began creating design comps for each of the main screens within the application. As each main screen was approved, I worked to design the different UI states and interactive elements before passing exported graphics to the third-party development team.

NBA's League Pass Screenshot NBA's League Pass Screenshot NBA's League Pass Screenshot

Thanks to its ease of use and ability to augment the TV viewing experience, the NBA League Pass application has been a resounding success for the organization, the teams, and their fans. Everyone loves the way the application looks, and how it has enabled fans to have a deeper connection with the players and teams while not just watching, but engaging with the games.

This transformation, from watching to engaging, has had an extremely positive impact for how the league connects with their fans. All the while providing an additional source of revenue through the integration with NBA's League Pass services.

Insights, tips, and thoughts on strategy, design, and technology.

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