Michael Hagel
Mouse + Magpie Responsive eCommerece Website

Mouse + Magpie

Mouse + Magpie is a new retail boutique offering collections of artistically inspired and delightfully designed products, furnishings, and decor that bring whimsy and wonder to the spaces where children immerse themselves in imagination.

Mouse + Magpie approached MaybeForYou to help develop their visual identity, voice & tone, brand guidelines, e-commerce website, and product packaging.

Roles on the Project

  • Research & Strategy
  • User Experience
  • Creative Direction
  • Responsive Web Design
  • Front End Development
  • Project Management
Mouse + Magpie Website Wireframes

Beginning with a Discovery Phase, I conducted interviews with Mouse + Magpie’s senior level executive, marketing, and IT teams. This provided great insights into how the company wanted to present itself, their reason for being, and the things that inspired them most.

After these initial meetings, I scheduled a series of in-person and web-based interviews with potential customers. The goal was to gain a better idea of what they were looking for when shopping for children's home furnishings and decor.

Our team then got to work creating the visual identity for the company. Helping create a custom logo, unique typography, and voice & tone, we presented this information into a complete Brand Guideline.

The e-commerce website was the first place the new identity was used. Working from the information gathered in our Discovery Phase, I created customer profiles and used these when putting together the website’s sitemap.

I then lead our team in the design of the page templates, assisted with the front end development, and oversaw the technical integration with the Shopify CMS.

During this time we also worked with the company to design marketing collateral, product packaging, and custom email templates. To assist with the marketing side of things, I also worked closely with Mouse + Magpie’s internal marketing team to provide a strategy for establishing Mouse + Magpie’s digital presence.

Mouse + Magpie Logo Mouse + Magpie Responsive Website Mouse + Magpie Products

The result is a full brand, website, and all the collateral needed to get the company off the ground. Customers can easily browse products based on specific artists, color patterns, or themes.

At this time the company is working on producing the first round of products, so the website has yet to be released. A full launch is planned for Spring / Summer of 2017.

Insights, tips, and thoughts on strategy, design, and technology.

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