Lowe's MyLifeTrack Application
When Lowe’s, the second-largest hardware chain in the United States, decided to put together a health and fitness program for their 265,000 employees, they came to Summit Marketing. MaybeForYou was then brought in to consult on the strategy, user experience, and development of a custom mobile application.
Working for such a large employee base, the system needed to scale effectively and support a wide variety of devices. Lowe’s wanted a system that could track health information through personal food journals, weight and fitness logs, and provide educational information in the form of articles and interactive quizzes.
The solution also needed to incorporate an employee reward system, to promote participation and keep people engaged.