Jamestown Properties Logo


JTConnect Social Intranet

The Challenge

Jamestown Properties has been an investment and property management company since 1983, with more than 300 employees and offices spread out across the US.

As a rapidly growing organization, it was facing real problems when it came to creating a central company culture. Geographically isolated - and often in different time zones - employees lacked engagement with internal communications, and with each other.

In order to solve that challenge, they came to my agency to develop a custom social intranet solution that could connect employees in a smarter, more efficient, and friendlier way.

Jamestown Properties Intranet Application Jamestown Properties Intranet Application Jamestown Properties Intranet Application

The Process

During the discovery phase, in which I conducted interviews with executives and staff, we learned two important things: 1) what kind of information the company hoped to communicate, and 2) that Jamestown Properties employees were using more than 20 different applications on a daily basis!

It therefore became clear that our centralized solution would need to simplify and streamline the UX (user experience) for the best results.

Taking on the challenge personally, I gathered information to create user personas and get a better idea of how the platform would work through the design of wireframes, a sitemap, and application / user flows.

As the Creative / Experience Director, I oversaw the whole project from strategy through user acceptance testing, taking great care to ensure the website design was responsive and that it would work on a variety of platforms including the web, tablets and mobile devices.

Jamestown Properties Intranet Application

The Results

Our centralized intranet platform, named JTConnect, is now a one-stop personal and professional productivity platform for all employees. It allows them to consult company-wide news as well as property, department and employee profiles.

Since the initial iteration, we further added a Training Center, a powerful resource for employees who wish to get advice on career and education opportunities, which undoubtedly helped with the platform’s success and its almost 100% usage rate throughout the company.

Moreover, staff can post and share photos, videos, links, news and events, and the platform even integrates with external social networks, which helps strike a perfect balance between work and pleasure, and fosters a healthier and friendlier company culture.

JTConnect Company Intranet