Budget's Betterway Rewards Loyalty Program
The Betterway Group is Avis Budget’s oldest and largest licensee, independently operating since 1977 over the seven metropolitan areas of Atlanta, Birmingham, Kansas City, Memphis, Nebraska, Utah, and Wichita.
While a loyalty program, “Cruisin’ for Cash” already existed, due to its manual nature it was never rolled out to all markets nor successful in meeting the customer’s or business's needs.
Budget approached MaybeForYou to help completely overhaul the loyalty program. With the main goals of creating a great customer experience while streamlining the internal operations.
Since the company operates within the Avis Budget brand, with only local rentals qualifying for the program, it posed some unique challenges we had to overcome.